Seth Godin: Expertise and passion

It’s more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold. […] Best of both worlds: someone who has passion (and skill and insight) about their task and passion about the mission. The latter can never replace the former. Organizations staffed with sports fans or true believers worry me, because they often use their passion as an excuse for poor performance. What worries me more are the employees who have neither expertise nor passion.

Seth Godin: Expertise and passion